“Trust Leonard” refers to the games of the 80s – the “golden age” of basketball, noting Leonard’s ability to stand out among other athletes.
“DNA” is inspired by powerful creatures capable of incredible feats. Although they are considered extinct, they continue to live – in Leonard on the basketball court.
“Black Ice” “freezes” in the sole of the chicken foot, which served as an inspiration for the pivot points of the New Balance debut sneakers in 1960.
With its retro details, Project 515 shows how the past influences the future, as does Leonard, motivating new generations for sporting achievements.
«Detroit Camo» uses «blinding camouflage» to deceive Leonard’s opponents.